Selling new homes?
Start with home builder marketing, then local SEO for home builders and Google Ads for home builders.
Guides & Resources
Marketing Guides for Home Builders and Home Service Companies.
Everything we publish to be read rather than to sell, in one place. Each group starts with a complete guide and then goes deeper on one channel at a time. No gated downloads, no email wall, and no borrowed industry statistics.
How to use this page
Start With the Guide for Your Business.
Builders and home service companies need genuinely different work, so the guides are split the same way. Read the complete guide first; the supporting guides assume it.
Building custom homes?
Start with custom home builder marketing, which is about qualification rather than volume.
Running an HVAC company?
Start with HVAC marketing, then Google Ads for HVAC contractors.
Deciding who to hire?
Read how to choose a home service marketing agency and what agencies cost.
Setting a budget?
Use the cost per lead calculator, then read HVAC Google Ads budgets or home builder marketing budgets.
Free growth audit
Rather Have Someone Look at Your Account?
The guides explain how we think. The audit applies it to your rankings, your ad account, and your response times, and you keep the findings either way.
- A direct review of your website, rankings, and Google profile
- Clear priorities, in plain English
- No obligation and no long-term contract
Rather talk first? Call or text (919) 623-1248.