Route Builder Media was created to help home service companies escape confusing strategies, weak reporting, and agencies that optimize for metrics owners cannot spend.
We help home service businesses build stronger customer acquisition through disciplined paid advertising, local search visibility, AI automation, and modern technology.
Owners deserve to know where leads come from, what is improving, what is not working, and what the next action should be — in plain language, without needing to interpret a dashboard.
Our team has helped home service companies generate more than $5 million in recurring annual revenue through sales, marketing, operational strategy, and stronger growth systems.
Most agencies have strategists who cannot build and developers who do not sell. We deliberately built the opposite.
Luke has helped home service companies produce more than $5 million in annual recurring revenue. He brings sales, marketing, and operational strategy together to build stronger customer acquisition systems, and he works directly with owners on offers, lead qualification, and follow-up process.
Sean has worked directly with the former head of Google Ads. He is a software engineer and Carnegie Mellon University computer science graduate whose technical background strengthens Route Builder Media’s websites, analytics, conversion tracking, automation, and marketing systems.
We work exclusively with home service companies, which shapes how we approach every engagement.
Every engagement starts with a review of what is actually happening. Sometimes the honest recommendation is a smaller scope than you expected.
Call tracking, form tracking, and outcome recording come before scaling spend. Optimizing without data is guesswork with charts.
Impressions and clicks are diagnostic. The number that matters is what it costs to put a job on the schedule.
Junk removal, pest control, and plumbing today; HVAC, roofing, and other home services as we build genuine depth in each.
No doorway pages, no purchased reviews, no keyword stuffing, no fabricated results. Shortcuts transfer the risk to the client.
You talk to the people doing the work, and you hear about problems from us before you find them yourself.
Qualified leads, booked jobs, acquisition costs, and real campaign performance come first.
Clients should understand the work, the reporting, and the reason behind every recommendation.
No guaranteed rankings, no invented outcomes, and no promises responsible marketing cannot support.
Good strategy only matters when campaigns, pages, tracking, and optimization are handled carefully.
The goal is a growth system that gets clearer and stronger over time, not a fast win and a churn.
Home service owners have usually been burned before — by an agency that reported on impressions, locked them into a contract, or quietly stopped doing the work while the retainer continued.
We are specialists in a small number of trades with a working engineer on the team, which means the technical parts of marketing get built properly. We would rather scope less work honestly than sell a package that does not fit.
Expect an audit that tells you the truth, measurement in place before spend increases, and reporting tied to booked jobs. We do not guarantee rankings, lead volumes, or returns, and we will not show you case studies we cannot substantiate.
Request a free growth audit. It is a genuine review of your marketing, not a discovery call with a slide deck at the end.
Let us review your ads, website, Google rankings, and local presence. We’ll show you where opportunities are being missed and what should happen next.