/* ==========================================================================
   Route Builder Media — v18
   Premium dark: a near-black ground with a green undertone, off-white type,
   and the logo blue as the single accent. Tight grotesk headlines, hairline
   rules, and surfaces lifted by a faint top highlight rather than colour.
   Page heroes sit on a quiet blueprint grid. Raised surfaces (.section-glow,
   .inline-cta, .split-card.paid) only lift the background.
   ========================================================================== */

:root {
  color-scheme: dark;
  --paper: #070a10;
  --paper-2: #0a0e15;
  --card: #0e131c;
  --field: #090d14;
  --ink: #eef2ec;
  --ink-2: #aab4ad;
  --muted: #74807a;
  --line: rgba(238, 242, 236, 0.075);
  --line-strong: rgba(238, 242, 236, 0.15);
  --green: #4d9bff;
  --green-2: #7ab4ff;
  --green-wash: rgba(77, 155, 255, 0.08);
  --on-green: #030c1a;
  --navy: #0c111a;
  --navy-2: #111723;
  --clay: #e08a5f;
  --serif: "Bricolage Grotesque", "Schibsted Grotesk", ui-sans-serif, system-ui, sans-serif;
  --sans: "Schibsted Grotesk", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --max: 1200px;
  --r: 18px;
  --r-lg: 26px;
  --shadow: 0 50px 100px -50px rgba(0, 0, 0, 0.95);
  /* Hairline of light along the top edge of a raised surface. */
  --lift: inset 0 1px 0 rgba(255, 255, 255, 0.05);
  --sheen: linear-gradient(180deg, rgba(255, 255, 255, 0.022), rgba(255, 255, 255, 0) 60%);
  --ease: cubic-bezier(.2, .7, .2, 1);
  /* Aliases kept for components written against the older token names. */
  --surface: var(--card);
  --accent: var(--green);
}

/* Raised surfaces: one step lighter than the page. */
.section-glow, .inline-cta, .split-card.paid, .solution-panel {
  --paper: var(--navy);
  --card: var(--navy-2);
  color: var(--ink);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  color: var(--ink-2);
  background: var(--paper);
  font-family: var(--sans);
  font-size: 1.0625rem;
  line-height: 1.6;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
/* A faint paper grain. Fixed and non-interactive, so it never repaints on scroll. */
body::before {
  position: fixed;
  inset: 0;
  z-index: 200;
  content: "";
  pointer-events: none;
  opacity: .55;
  mix-blend-mode: soft-light;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 .12 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
::selection { color: var(--on-green); background: var(--green); }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
button, input, select, textarea { font: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
:focus-visible { outline: 2px solid var(--green); outline-offset: 3px; border-radius: 4px; }
.skip-link { position: fixed; top: 10px; left: 10px; z-index: 1000; padding: 10px 16px; border-radius: 8px; color: var(--paper); background: var(--ink); transform: translateY(-160%); }
.skip-link:focus { transform: none; }

.container { width: min(calc(100% - 48px), var(--max)); margin-inline: auto; }
.section { position: relative; padding: 128px 0; }
.section-tight { padding: 56px 0; }
.section-dark { border-block: 1px solid var(--line); background: var(--paper-2); }
.section-glow { overflow: hidden; border-top: 1px solid var(--line); background: var(--paper-2); }

/* --------------------------------------------------------------------------
   Type
   -------------------------------------------------------------------------- */
h1, h2, h3 { margin: 0; color: var(--ink); text-wrap: balance; }
h1, h2 { font-family: var(--serif); font-weight: 600; font-optical-sizing: auto; letter-spacing: -.036em; }
h1 { max-width: 920px; font-size: clamp(2.7rem, 5.8vw, 5rem); line-height: .98; }
h2 { max-width: 780px; font-size: clamp(2.1rem, 3.9vw, 3.3rem); line-height: 1.02; }
h3 { font-family: var(--sans); font-size: 1.2rem; font-weight: 700; line-height: 1.25; letter-spacing: -.012em; }
h1 em, h2 em, .gradient-text { color: var(--green); font-style: normal; }
p { margin: 0; color: var(--ink-2); }
strong { color: var(--ink); font-weight: 700; }
.lede { max-width: 640px; color: var(--ink-2); font-size: clamp(1.08rem, 1.5vw, 1.24rem); line-height: 1.6; }
.eyebrow { display: inline-flex; align-items: center; gap: 12px; margin-bottom: 20px; color: var(--green); font-size: .74rem; font-weight: 650; letter-spacing: .16em; text-transform: uppercase; }
.eyebrow::before { width: 22px; height: 1px; flex: none; content: ""; background: currentColor; opacity: .7; }
.accent { color: var(--green); }
.section-head { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); gap: 48px; align-items: end; margin-bottom: 64px; }
.section-head p { max-width: 460px; justify-self: end; color: var(--muted); font-size: 1.02rem; }
.text-link { display: inline-flex; align-items: center; gap: 7px; color: var(--green); font-weight: 650; text-decoration: underline; text-decoration-color: transparent; text-underline-offset: 4px; transition: text-decoration-color .2s ease; }
.text-link::after { content: "→"; transition: transform .25s var(--ease); }
.text-link:hover { text-decoration-color: currentColor; }
.text-link:hover::after { transform: translateX(4px); }
p .text-link, li .text-link, span .text-link, figcaption .text-link { display: inline; color: var(--ink); font-weight: 600; text-decoration-color: var(--green); text-decoration-thickness: 1.5px; }
p .text-link:hover, li .text-link:hover, span .text-link:hover, figcaption .text-link:hover { color: var(--green); }
p .text-link::after, li .text-link::after, span .text-link::after, figcaption .text-link::after { content: none; }

/* --------------------------------------------------------------------------
   Buttons
   -------------------------------------------------------------------------- */
.buttons { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }
.button { display: inline-flex; min-height: 52px; align-items: center; justify-content: center; gap: 10px; padding: 0 26px; border: 1px solid var(--green); border-radius: 999px; color: var(--on-green); background: var(--green); box-shadow: inset 0 1px 0 rgba(255, 255, 255, .35), 0 10px 24px -14px rgba(0, 0, 0, .9); font-size: .97rem; font-weight: 650; letter-spacing: -.005em; white-space: nowrap; cursor: pointer; transition: background .2s ease, border-color .2s ease, color .2s ease, transform .25s var(--ease); }
.button::after { content: "→"; transition: transform .25s var(--ease); }
.button:hover { border-color: var(--green-2); color: var(--on-green); background: var(--green-2); transform: translateY(-1px); }
.button:hover::after { transform: translateX(3px); }
.button:active { transform: translateY(1px); }
.button-secondary { color: var(--ink); background: rgba(238, 242, 236, .02); border-color: var(--line-strong); box-shadow: var(--lift); }
.button-secondary:hover { color: var(--ink); background: rgba(238, 242, 236, .06); border-color: rgba(238, 242, 236, .35); }
.button-secondary::after { content: none; }
.button-small { min-height: 44px; padding-inline: 16px; font-size: .9rem; }
.button.icon-call::after, .button.icon-sms::after { content: none; }

/* --------------------------------------------------------------------------
   Header
   -------------------------------------------------------------------------- */
.site-header { position: sticky; top: 0; z-index: 100; border-bottom: 1px solid var(--line); background: rgba(7, 10, 16, .72); backdrop-filter: saturate(1.3) blur(18px); -webkit-backdrop-filter: saturate(1.3) blur(18px); }
.nav-wrap { display: flex; min-height: 76px; align-items: center; justify-content: space-between; gap: 24px; }
.brand { display: flex; align-items: center; flex: 0 0 auto; }
.brand img { width: 148px; height: auto; filter: brightness(0) invert(1); }
.nav { display: flex; align-items: center; gap: 28px; }
.nav a:not(.button), .nav-dropdown > button { color: var(--ink-2); font-size: .93rem; font-weight: 550; white-space: nowrap; transition: color .2s ease; }
.nav a:not(.button):hover, .nav a[aria-current="page"], .nav-dropdown > button:hover, .nav-dropdown[data-open="true"] > button { color: var(--ink); }
.nav > a[aria-current="page"]:not(.nav-call) { text-decoration: underline; text-decoration-color: var(--green); text-underline-offset: 8px; text-decoration-thickness: 2px; }
.nav-dropdown { position: relative; }
.nav-dropdown > button { display: inline-flex; align-items: center; gap: 6px; padding: 10px 0; border: 0; background: transparent; cursor: pointer; }
.nav-dropdown > button span[aria-hidden] { font-size: .7em; opacity: .55; transition: transform .2s ease; }
.nav-dropdown[data-open="true"] > button span[aria-hidden] { transform: rotate(180deg); }
.dropdown-menu { position: absolute; top: 46px; left: -18px; display: grid; width: 280px; padding: 8px; border: 1px solid var(--line); border-radius: 12px; opacity: 0; visibility: hidden; transform: translateY(-6px); background: var(--card); box-shadow: var(--lift), 0 30px 60px -24px rgba(0, 0, 0, .9); transition: opacity .18s ease, transform .18s ease, visibility .18s; }
.dropdown-menu a { padding: 10px 12px; border-radius: 8px; font-size: .92rem; }
.dropdown-menu a:hover { background: rgba(238, 242, 236, .05); }
.dropdown-menu a[aria-current="page"] { color: var(--green) !important; }
.nav-dropdown:hover .dropdown-menu, .nav-dropdown:focus-within .dropdown-menu, .nav-dropdown[data-open="true"] .dropdown-menu { opacity: 1; visibility: visible; transform: none; }
.menu-toggle { display: none; width: 44px; height: 44px; border: 1px solid var(--line-strong); border-radius: 999px; color: var(--ink); background: transparent; font-size: 1.25rem; cursor: pointer; }
.site-header .nav a.nav-call { display: inline-flex; align-items: center; gap: 8px; padding: 9px 16px; border: 1px solid var(--line-strong); border-radius: 999px; color: var(--ink); font-weight: 650; white-space: nowrap; transition: border-color .2s ease, background .2s ease; }
.site-header .nav a.nav-call::before { color: var(--green); }
.site-header .nav a.nav-call:hover { border-color: var(--ink); background: var(--card); }
.site-header .nav a.nav-call .nav-call-hint { color: var(--muted); font-size: .8rem; font-weight: 500; }

/* Icons for call and text links */
.icon-call::before, .icon-sms::before { flex: 0 0 auto; width: 1em; height: 1em; content: ""; background: currentColor; -webkit-mask-repeat: no-repeat; mask-repeat: no-repeat; -webkit-mask-position: center; mask-position: center; -webkit-mask-size: contain; mask-size: contain; }
.icon-call::before { -webkit-mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M6.62 10.79a15.05 15.05 0 0 0 6.59 6.59l2.2-2.2a1 1 0 0 1 1.02-.24c1.12.37 2.33.57 3.57.57a1 1 0 0 1 1 1V20a1 1 0 0 1-1 1A17 17 0 0 1 3 4a1 1 0 0 1 1-1h3.5a1 1 0 0 1 1 1c0 1.24.2 2.45.57 3.57a1 1 0 0 1-.25 1.02l-2.2 2.2z'/%3E%3C/svg%3E"); mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M6.62 10.79a15.05 15.05 0 0 0 6.59 6.59l2.2-2.2a1 1 0 0 1 1.02-.24c1.12.37 2.33.57 3.57.57a1 1 0 0 1 1 1V20a1 1 0 0 1-1 1A17 17 0 0 1 3 4a1 1 0 0 1 1-1h3.5a1 1 0 0 1 1 1c0 1.24.2 2.45.57 3.57a1 1 0 0 1-.25 1.02l-2.2 2.2z'/%3E%3C/svg%3E"); }
.icon-sms::before { -webkit-mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M20 2H4a2 2 0 0 0-2 2v18l4-4h14a2 2 0 0 0 2-2V4a2 2 0 0 0-2-2zM7 9h10v2H7V9zm6 5H7v-2h6v2zm4-6H7V6h10v2z'/%3E%3C/svg%3E"); mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M20 2H4a2 2 0 0 0-2 2v18l4-4h14a2 2 0 0 0 2-2V4a2 2 0 0 0-2-2zM7 9h10v2H7V9zm6 5H7v-2h6v2zm4-6H7V6h10v2z'/%3E%3C/svg%3E"); }

/* Fixed mobile call / text / audit bar */
.mobile-bar { display: none; }
.mobile-bar .button { flex: 1 1 0; min-width: 0; min-height: 48px; padding: 0 10px; font-size: .88rem; }
.mobile-bar .button::after { content: none; }

/* --------------------------------------------------------------------------
   Homepage hero
   -------------------------------------------------------------------------- */
.home-hero { padding: 72px 0 96px; }
.home-hero-grid { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); gap: 72px; align-items: center; }
.hero-copy { position: relative; z-index: 2; }
.home-hero h1 { max-width: 640px; font-size: clamp(2.6rem, 5.1vw, 4.5rem); }
.home-hero .lede { margin-top: 26px; max-width: 560px; }
.audience-tags { display: flex; flex-wrap: wrap; align-items: center; gap: 4px 0; margin-bottom: 26px; color: var(--muted); font-size: .86rem; font-weight: 550; }
.audience-tags a { transition: color .2s ease; }
.audience-tags a:hover { color: var(--green); }
.audience-tags a + a::before { display: inline-block; margin: 0 10px; content: "·"; color: var(--line-strong); }
.hero-checks { display: grid; gap: 10px; margin: 28px 0 0; padding: 0; list-style: none; }
.hero-checks li { position: relative; padding-left: 28px; color: var(--ink-2); font-size: 1rem; }
.hero-checks li::before, .check-mark::before { position: absolute; left: 0; top: .28em; width: 17px; height: 17px; content: ""; background: var(--green); -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; }
.trust-line { margin-top: 22px; color: var(--muted); font-family: var(--serif); font-size: 1.1rem; font-style: normal; }
.hero-photo { position: relative; margin: 0; }
.hero-photo picture { display: block; overflow: hidden; border: 1px solid var(--line-strong); border-radius: var(--r-lg); box-shadow: var(--shadow); }
.team-photo, .hero-photo picture { outline: 1px solid var(--line); outline-offset: 6px; }

.hero-photo img { width: 100%; height: auto; max-width: none; }
.hero-photo figcaption { max-width: 440px; margin: 22px 0 0 12px; color: var(--muted); font-family: var(--serif); font-size: 1.05rem; font-style: normal; line-height: 1.45; }
.hero-photo figcaption strong { color: var(--ink); font-weight: 650; }

/* Staggered first paint for the hero copy. */
@keyframes rise { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }
.home-hero .hero-copy > * { animation: rise .8s var(--ease) both; }
.home-hero .hero-copy > *:nth-child(2) { animation-delay: .06s; }
.home-hero .hero-copy > *:nth-child(3) { animation-delay: .14s; }
.home-hero .hero-copy > *:nth-child(4) { animation-delay: .22s; }
.home-hero .hero-copy > *:nth-child(5) { animation-delay: .3s; }
.home-hero .hero-copy > *:nth-child(6) { animation-delay: .36s; }
.home-hero .hero-photo { animation: rise 1s var(--ease) .2s both; }

/* --------------------------------------------------------------------------
   Inner page hero
   -------------------------------------------------------------------------- */
.page-hero { padding: 84px 0 72px; border-bottom: 1px solid var(--line); }
.page-hero h1 { max-width: 900px; font-size: clamp(2.4rem, 4.9vw, 4.1rem); }
.page-hero .lede { margin-top: 24px; max-width: 680px; }
/* A quiet blueprint grid behind every hero, fading out from the top. */
.home-hero, .page-hero { position: relative; isolation: isolate; }
.home-hero::before, .page-hero::before {
  position: absolute;
  inset: 0;
  z-index: -1;
  content: "";
  pointer-events: none;
  background-image:
    linear-gradient(rgba(238, 242, 236, .04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(238, 242, 236, .04) 1px, transparent 1px);
  background-size: 72px 72px;
  background-position: center top;
  -webkit-mask-image: radial-gradient(ellipse 75% 85% at 50% 0%, #000 20%, transparent 72%);
  mask-image: radial-gradient(ellipse 75% 85% at 50% 0%, #000 20%, transparent 72%);
}
.team-banner + .page-hero::before { -webkit-mask-image: radial-gradient(ellipse 70% 90% at 30% 40%, #000 10%, transparent 70%); mask-image: radial-gradient(ellipse 70% 90% at 30% 40%, #000 10%, transparent 70%); }
.breadcrumb { margin-bottom: 30px; color: var(--muted); font-size: .84rem; }
.breadcrumb ol { display: flex; flex-wrap: wrap; gap: 6px; margin: 0; padding: 0; list-style: none; }
.breadcrumb li + li::before { margin-right: 6px; content: "/"; color: var(--line-strong); }
.breadcrumb a { color: var(--ink-2); transition: color .2s ease; }
.breadcrumb a:hover { color: var(--green); }
.breadcrumb [aria-current="page"] { color: var(--muted); }
.team-banner { padding: 36px 0 0; }
.team-photo { margin: 0; overflow: hidden; border: 1px solid var(--line-strong); border-radius: var(--r-lg); box-shadow: var(--shadow); }
.team-photo img { display: block; width: 100%; height: auto; max-width: none; }
.team-banner + .page-hero { padding-top: 56px; }
@media (min-width: 1101px) {
  .team-photo img { aspect-ratio: 2 / 1; height: auto; object-fit: cover; object-position: 50% 78%; }
}

/* --------------------------------------------------------------------------
   Cards — one quiet surface used everywhere
   -------------------------------------------------------------------------- */
.feature-card, .faq-card, .essentials-card, .industry-card, .market-card, .path-card, .emerging-card, .pillar-figure,
.know-card, .calc-form, .calc-results, .leader-card, .testimonial-card, .form-card, .service-card, .pillar-phase,
.pillar-toc, .related, .story-steps li, .problem-panel, .founder-strip, .call-card {
  border: 1px solid var(--line);
  border-radius: var(--r);
  background: var(--sheen), var(--card);
  box-shadow: var(--lift);
}

/* Numbered feature cards */
.results-grid, .industry-grid, .feature-grid, .faq-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.feature-card { padding: 30px 28px 32px; }
.feature-icon { display: block; color: var(--green); font-family: var(--serif); font-size: 1.15rem; font-style: normal; }
.feature-card h3 { margin-top: 18px; }
.feature-card p { margin-top: 10px; color: var(--muted); font-size: .98rem; }
.faq-card { padding: 26px 28px; }
.faq-card h3 { font-size: 1.06rem; }
.faq-card p { margin-top: 10px; color: var(--muted); font-size: .96rem; }

/* Two-audience fork */
.path-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); gap: 20px; }
.path-card { display: flex; flex-direction: column; gap: 14px; padding: 38px 36px; transition: border-color .25s ease, transform .35s var(--ease), box-shadow .35s var(--ease); }
.path-card:hover { border-color: var(--line-strong); transform: translateY(-3px); box-shadow: var(--lift), var(--shadow); }
.path-card .eyebrow { margin: 0; }
.path-card h3 { font-family: var(--serif); font-size: clamp(1.6rem, 2.5vw, 2rem); font-weight: 650; line-height: 1.12; letter-spacing: -.015em; }
.path-card p { color: var(--muted); }
.path-points { display: grid; gap: 10px; margin: 8px 0 12px; padding: 18px 0 0; list-style: none; border-top: 1px solid var(--line); }
.path-points li { position: relative; padding-left: 26px; color: var(--ink-2); font-size: .98rem; }
.path-points li::before { position: absolute; left: 0; top: .28em; width: 16px; height: 16px; content: ""; background: var(--green); -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; }
.path-card > .text-link, .path-card .button { margin-top: auto; align-self: flex-start; }

/* Market cards */
.market-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 14px; }
.market-card { display: flex; flex-direction: column; padding: 24px; transition: border-color .2s ease, transform .3s var(--ease); }
.market-card:hover, .market-card:focus-visible { border-color: var(--green); transform: translateY(-2px); }
.market-card h3 { margin: 6px 0 8px; font-family: var(--serif); font-size: 1.45rem; font-weight: 650; }
.market-card p { color: var(--muted); font-size: .95rem; }
.market-region { color: var(--muted); font-size: .72rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.market-cue { margin-top: auto; padding-top: 14px; color: var(--green); font-size: .88rem; font-weight: 650; }

/* Industry cards */
.industry-card { display: flex; align-items: center; justify-content: space-between; gap: 18px; min-height: 140px; padding: 26px 28px; transition: border-color .2s ease, transform .3s var(--ease); }
.industry-card:hover { border-color: var(--green); transform: translateY(-2px); }
.industry-card p { margin-top: 8px; color: var(--muted); font-size: .92rem; }
.industry-card-cue { flex: none; color: var(--green); font-size: .86rem; font-weight: 650; }

/* Split cards: paid (dark) against organic (light green) */
.problem-grid, .split-grid, .leadership-grid, .contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; align-items: stretch; }
.split-card { display: flex; flex-direction: column; padding: 44px 40px; border-radius: var(--r-lg); }
.split-card.paid { border: 1px solid var(--line); background: var(--sheen), var(--card); box-shadow: var(--lift); }
.split-card.organic { border: 1px solid rgba(77, 155, 255, .26); background: var(--green-wash); box-shadow: inset 0 1px 0 rgba(77, 155, 255, .18); }
.split-card h3 { margin-top: 56px; font-family: var(--serif); font-size: clamp(1.8rem, 3vw, 2.5rem); font-weight: 650; line-height: 1.08; letter-spacing: -.018em; }
.split-card p { margin-top: 18px; }
.split-card .eyebrow { margin: 0; }
.big-statement { max-width: 820px; margin: 72px auto 0; color: var(--ink); font-family: var(--serif); font-size: clamp(1.8rem, 3.6vw, 2.9rem); font-style: normal; font-weight: 400; line-height: 1.15; text-align: center; text-wrap: balance; }

/* Problem / solution */
.problem-panel { padding: 40px; }
.solution-panel { display: flex; flex-direction: column; justify-content: flex-end; padding: 40px; border-radius: var(--r); background: var(--navy); }
.solution-panel h3 { font-family: var(--serif); font-size: clamp(1.6rem, 2.6vw, 2.2rem); font-weight: 650; line-height: 1.12; }
.solution-panel p { margin-top: 18px; }
.check-list, .feature-list { display: grid; gap: 11px; margin: 24px 0 0; padding: 0; list-style: none; }
.check-list li, .feature-list li { position: relative; padding-left: 28px; color: var(--ink-2); }
.check-list li::before { position: absolute; left: 2px; content: "—"; color: var(--clay); font-weight: 700; }
.feature-list li::before { position: absolute; left: 0; top: .3em; width: 16px; height: 16px; content: ""; background: var(--green); -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; }

/* Services */
.services-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.service-card { position: relative; display: flex; flex-direction: column; padding: 38px; transition: border-color .25s ease, transform .35s var(--ease); }
.service-card:hover { border-color: var(--line-strong); transform: translateY(-3px); }
.service-number { color: var(--green); font-family: var(--serif); font-size: 1.1rem; font-style: normal; }
.service-card h3 { margin-top: 20px; font-family: var(--serif); font-size: clamp(1.7rem, 3vw, 2.3rem); font-weight: 650; line-height: 1.1; }
.service-card p { margin-top: 14px; color: var(--muted); }
.service-card .text-link { margin-top: auto; }
.tag-list { display: flex; flex-wrap: wrap; gap: 6px; margin: 24px 0 30px; }
.tag { padding: 5px 11px; border: 1px solid var(--line); border-radius: 999px; color: var(--ink-2); background: var(--paper); font-size: .78rem; font-weight: 550; }

/* Process: four columns under one rule */
.process-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid var(--line-strong); counter-reset: process; }
.process-card { position: relative; padding: 30px 28px 8px 0; counter-increment: process; }
.process-card + .process-card { padding-left: 28px; border-left: 1px solid var(--line); }
.process-card::before { display: block; content: counter(process) "."; color: var(--green); font-family: var(--serif); font-size: 2.6rem; font-style: normal; line-height: 1; }
.process-card h3 { margin-top: 22px; font-size: 1.2rem; }
.process-card p { margin-top: 10px; color: var(--muted); font-size: .98rem; }

/* Editorial list: title left, copy right */
.difference-list { display: grid; border-top: 1px solid var(--line-strong); }
.difference-item { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 40px; padding: 28px 0; border-bottom: 1px solid var(--line); }
.difference-item h3 { font-family: var(--serif); font-size: 1.5rem; font-weight: 650; line-height: 1.15; }
.difference-item p { max-width: 640px; color: var(--ink-2); }

/* Leadership */
.leader-card { display: grid; grid-template-columns: 132px 1fr; gap: 26px; padding: 30px; align-items: start; }
.leader-photo-frame { display: block; width: 132px; height: 132px; min-width: 132px; flex: none; overflow: hidden; border-radius: 14px; }
.leader-photo, .leader-photo-frame .leader-photo { display: block; width: 100%; height: 100%; max-width: none; object-fit: cover; object-position: center top; }
.leader-card h3 { font-family: var(--serif); font-size: 1.6rem; font-weight: 650; }
.leader-card .role { display: block; margin: 4px 0 14px; color: var(--green); font-size: .76rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.leader-card p { color: var(--ink-2); font-size: .98rem; }
.leader-highlight { color: var(--ink); font-weight: 650; }

/* Statement band */
.statement-band { padding: 48px 52px; border-radius: var(--r-lg); background: var(--green-wash); }
.statement-band h2 { font-size: clamp(1.7rem, 3vw, 2.5rem); }
.statement-band p { max-width: 820px; margin-top: 18px; }
.statement-band a, .statement-band .text-link { display: inline; color: var(--ink); font-weight: 600; text-decoration: underline; text-decoration-color: rgba(77, 155, 255, .5); text-decoration-thickness: 1.5px; text-underline-offset: 3px; }
.statement-band a:hover { color: var(--green); }

/* --------------------------------------------------------------------------
   Contact block and forms
   -------------------------------------------------------------------------- */
.section-glow { padding: 112px 0; }
.contact-grid { grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: 64px; align-items: start; }
.contact-copy { position: sticky; top: 110px; }
.contact-copy h2 { font-size: clamp(2.2rem, 4.2vw, 3.5rem); }
.contact-copy .lede { margin-top: 20px; }
.contact-points { display: grid; gap: 10px; margin-top: 28px; }
.contact-points span { position: relative; padding-left: 28px; color: var(--ink-2); }
.contact-points span::before { position: absolute; left: 0; top: .28em; width: 17px; height: 17px; content: ""; background: var(--green); -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; }
.contact-people { display: flex; align-items: center; gap: 16px; margin-top: 34px; padding-top: 26px; border-top: 1px solid var(--line); }
.contact-people .founder-faces img { border-color: var(--paper); }
.contact-people p { color: var(--ink-2); font-size: .96rem; line-height: 1.5; }
.contact-aside { margin-top: 28px; padding-top: 22px; border-top: 1px solid var(--line); font-size: .95rem; }

/* The form always sits on paper, even inside a dark section. */
.form-card { padding: 40px; color: var(--ink); background: var(--sheen), var(--paper-2); box-shadow: var(--lift), var(--shadow); }
.form-card h3 { font-family: var(--serif); font-size: 1.8rem; font-weight: 650; letter-spacing: -.015em; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.field { display: grid; gap: 6px; }
.field-full { grid-column: 1 / -1; }
.field label { color: var(--ink); font-size: .84rem; font-weight: 600; }
.field input, .field select, .field textarea { width: 100%; min-height: 50px; padding: 12px 14px; border: 1px solid var(--line-strong); border-radius: 12px; color: var(--ink); background: var(--field); transition: border-color .2s ease, box-shadow .2s ease; }
.field textarea { min-height: 112px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { border-color: var(--green); outline: 0; box-shadow: 0 0 0 3px rgba(77, 155, 255, .18); }
.field input:user-invalid, .field select:user-invalid, .field textarea:user-invalid { border-color: var(--clay); }
.field select option { color: #eef2ec; background: #0e131c; }
.form-card .button { width: 100%; margin-top: 20px; }
.form-note { margin-top: 12px; color: var(--muted); font-size: .84rem; text-align: center; }
.form-status { margin-top: 12px; color: var(--green); font-weight: 650; text-align: center; }
.form-status:empty { display: none; }

/* --------------------------------------------------------------------------
   Footer
   -------------------------------------------------------------------------- */
/* The darkest band on the page, closing it out. */
.site-footer { padding: 96px 0 36px; border-top: 1px solid var(--line); background: #050705; }
.footer-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 44px 32px; }
.footer-brand { display: grid; grid-column: 1 / -1; grid-template-columns: auto minmax(0, 1fr) auto; gap: 40px; align-items: center; padding-bottom: 44px; border-bottom: 1px solid var(--line); }
.footer-brand img { width: 170px; height: auto; filter: brightness(0) invert(1); opacity: .95; }
.footer-brand p { max-width: 520px; margin: 0; color: var(--muted); font-size: .95rem; }
.footer-call { display: flex; flex-wrap: wrap; gap: 10px 22px; align-items: center; }
.footer-call a { display: inline-flex; align-items: center; gap: 9px; color: var(--ink); font-size: 1.05rem; font-weight: 650; }
.footer-call a::before { color: var(--green); }
.footer-call a:hover { color: var(--green); }
.footer-col h2 { margin-bottom: 14px; color: var(--ink); font-family: var(--sans); font-size: .76rem; font-weight: 700; letter-spacing: .13em; text-transform: uppercase; }
.footer-col a, .footer-col span { display: block; margin: 8px 0; color: var(--muted); font-size: .9rem; line-height: 1.45; }
.footer-col a { transition: color .2s ease; }
.footer-col a:hover { color: var(--ink); }
.footer-col a.icon-call, .footer-col a.icon-sms { display: flex; align-items: center; gap: 8px; }
.footer-bottom { display: flex; justify-content: space-between; gap: 20px; margin-top: 60px; padding-top: 24px; border-top: 1px solid var(--line); color: var(--muted); font-size: .82rem; }
.footer-bottom > span:last-child { font-family: var(--serif); font-size: .98rem; font-style: normal; }

/* --------------------------------------------------------------------------
   Supporting blocks
   -------------------------------------------------------------------------- */
.essentials-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; }
.essentials-card { padding: 30px; }
.essentials-card h3 { font-size: 1.1rem; }
.essentials-card h3::before { display: block; width: 28px; height: 2px; margin-bottom: 14px; content: ""; background: var(--green); }
.essentials-card p { margin-top: 12px; color: var(--ink-2); font-size: .98rem; }

.demand-list { display: grid; border-top: 1px solid var(--line-strong); }
.demand-item { padding: 30px 0; border-bottom: 1px solid var(--line); }
.demand-item h3 { font-family: var(--serif); font-size: 1.5rem; font-weight: 650; }
.demand-item p { max-width: 820px; margin-top: 10px; }

.related { padding: 40px; }
.related > h2 { font-size: clamp(1.6rem, 2.6vw, 2.1rem); }
.related-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0 32px; margin: 22px 0 0; padding: 0; list-style: none; }
.related-list li { border-top: 1px solid var(--line); }
.related-list a { display: grid; gap: 3px; height: 100%; padding: 16px 0; transition: transform .25s var(--ease); }
.related-list a:hover { transform: translateX(4px); }
.related-list a:hover strong { color: var(--green); }
.related-list strong { color: var(--ink); font-size: 1rem; transition: color .2s ease; }
.related-list span { color: var(--muted); font-size: .9rem; }

.emerging-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.emerging-card { display: flex; flex-direction: column; gap: 10px; padding: 24px; }
.emerging-card h3 { font-size: 1.08rem; }
.emerging-card p { flex: 1; color: var(--muted); font-size: .92rem; }
.emerging-card .text-link { font-size: .88rem; }
.emerging-note, .measurement-note, .proof-note { max-width: 860px; margin-top: 32px; padding: 20px 24px; border-left: 2px solid var(--green); border-radius: 0 10px 10px 0; background: var(--green-wash); }
.emerging-note p, .measurement-note p, .proof-note p { color: var(--ink-2); font-size: .98rem; line-height: 1.65; }
p.measurement-note { color: var(--ink-2); }

.call-band { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 24px; padding: 44px 0; border-top: 1px solid var(--line-strong); border-bottom: 1px solid var(--line); }
.call-band h2 { font-size: clamp(1.7rem, 2.8vw, 2.3rem); }
.call-band p { max-width: 58ch; margin-top: 8px; color: var(--muted); }
.call-band-actions { display: flex; flex-wrap: wrap; gap: 12px; }

.call-card { display: grid; justify-items: start; gap: 14px; margin-top: 30px; padding: 28px 30px; }
.call-card .eyebrow { margin-bottom: 0; }
.call-card-note { color: var(--muted); font-size: .96rem; }
.call-number { display: inline-flex; align-items: center; gap: 14px; color: var(--ink); font-family: var(--serif); font-size: clamp(2rem, 4.4vw, 2.8rem); font-weight: 650; line-height: 1; letter-spacing: -.02em; transition: color .2s ease; }
.call-number::before { color: var(--green); width: .7em; height: .7em; }
.call-number:hover { color: var(--green); }
.call-actions { display: flex; flex-wrap: wrap; gap: 12px; }

.story-steps { display: grid; gap: 16px; margin: 0; padding: 0; list-style: none; }
.story-steps li { padding: 28px; }
.story-label { display: block; margin-bottom: 10px; color: var(--green); font-size: .74rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.story-steps p { color: var(--ink-2); }

.know-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 16px; margin-top: 10px; }
.know-card { padding: 26px; }
.know-card h3 { font-size: 1.12rem; }
.know-card p { margin-top: 10px; color: var(--muted); font-size: .96rem; }

.resource-group + .resource-group { margin-top: 64px; }
.resource-group h2 { font-size: clamp(1.8rem, 3vw, 2.4rem); }
.resource-group > p { max-width: 720px; margin-top: 10px; color: var(--muted); }

/* Founders strip */
.founder-strip { display: flex; align-items: center; gap: 18px; margin-top: 32px; padding: 16px 20px; }
.founder-faces { display: flex; flex: none; }
.founder-faces img { width: 52px; height: 52px; max-width: none; border: 2px solid var(--card); border-radius: 50%; object-fit: cover; object-position: center top; }
.founder-faces picture + picture img { margin-left: -12px; }
.founder-strip p { font-size: .96rem; }

/* Testimonials */
.testimonial-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 20px; }
.testimonial-card { margin: 0; padding: 36px; }
.testimonial-card blockquote { margin: 0; }
.testimonial-card blockquote p { color: var(--ink); font-family: var(--serif); font-size: 1.3rem; line-height: 1.45; }
.testimonial-result { margin-top: 16px; }
.testimonial-result strong { color: var(--green); }
.testimonial-result span { display: block; color: var(--muted); font-size: .84rem; }
.testimonial-card figcaption { display: flex; align-items: center; gap: 14px; margin-top: 22px; }
.testimonial-card figcaption > span { display: grid; gap: 1px; color: var(--muted); font-size: .9rem; }
.testimonial-photo { width: 52px; height: 52px; border-radius: 50%; object-fit: cover; }
.video-facade { position: relative; margin-bottom: 18px; overflow: hidden; border-radius: 10px; aspect-ratio: 16 / 9; background: var(--navy); }
.video-facade img { width: 100%; height: 100%; object-fit: cover; }
.video-facade iframe { width: 100%; height: 100%; border: 0; }
.video-play { position: absolute; inset: auto auto 14px 14px; padding: 10px 16px; border: 0; border-radius: 8px; color: var(--navy); background: #fff; font-weight: 650; cursor: pointer; }
.testimonial-video { width: 100%; height: auto; margin-bottom: 18px; border-radius: 10px; }
.logo-row { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 36px; margin-top: 30px; }
.logo-row img { width: auto; height: 38px; filter: grayscale(1) brightness(1.8); opacity: .6; }

/* Homepage: one large quote */
.quote-feature { max-width: 940px; margin: 0 auto; text-align: center; }
.quote-feature blockquote { margin: 0; }
.quote-feature blockquote p { color: var(--ink); font-family: var(--serif); font-size: clamp(1.55rem, 3vw, 2.35rem); font-weight: 400; line-height: 1.3; letter-spacing: -.01em; text-wrap: pretty; }
.quote-feature blockquote p::before { display: block; margin-bottom: 10px; content: "\201C"; color: var(--green); font-size: 4rem; line-height: .6; }
.quote-feature figcaption { margin-top: 26px; color: var(--muted); font-size: .95rem; }
.quote-feature figcaption strong { display: block; color: var(--ink); font-size: 1.02rem; }

/* Homepage: team section */
.team-grid { display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); gap: 64px; align-items: center; }
.team-grid .team-copy p + p { margin-top: 16px; }
.team-grid .leadership-grid { grid-template-columns: 1fr; gap: 14px; }

/* Homepage: compact explore index */
.explore-grid { display: grid; grid-template-columns: 1.2fr 1fr 1fr; gap: 48px; }
.explore-col h3 { padding-bottom: 14px; border-bottom: 1px solid var(--line-strong); color: var(--ink); font-size: .76rem; font-weight: 700; letter-spacing: .13em; text-transform: uppercase; }
.explore-list { margin: 0; padding: 0; list-style: none; }
.explore-list li { border-bottom: 1px solid var(--line); }
.explore-list a { display: flex; align-items: baseline; justify-content: space-between; gap: 16px; padding: 13px 0; color: var(--ink); font-weight: 600; transition: color .2s ease, padding .25s var(--ease); }
.explore-list a::after { content: "→"; color: var(--muted); font-weight: 400; transition: transform .25s var(--ease), color .2s ease; }
.explore-list a:hover { color: var(--green); }
.explore-list a:hover::after { color: var(--green); transform: translateX(4px); }
.explore-list a span { margin-left: auto; color: var(--muted); font-size: .86rem; font-weight: 450; text-align: right; }
.explore-note { margin-top: 16px; color: var(--muted); font-size: .92rem; }

/* --------------------------------------------------------------------------
   Long-form guides
   -------------------------------------------------------------------------- */
.pillar-summary { max-width: 880px; padding: 34px 38px; border-left: 3px solid var(--green); border-radius: 0 var(--r) var(--r) 0; background: var(--green-wash); }
.pillar-summary h2 { font-size: 1.7rem; }
.pillar-summary p { margin-top: 14px; font-size: 1.04rem; }
.pillar-summary-note { color: var(--muted) !important; font-size: .92rem !important; }
.pillar-toc { max-width: 880px; padding: 32px 36px; }
.pillar-toc h2 { font-size: 1.5rem; }
.pillar-toc ol { display: grid; grid-template-columns: 1fr 1fr; gap: 8px 32px; margin: 20px 0 0; padding: 0 0 0 20px; }
.pillar-toc li { color: var(--muted); font-size: .96rem; }
.pillar-toc li::marker { color: var(--green); font-family: var(--serif); font-style: normal; }
.pillar-toc a { color: var(--ink); font-weight: 550; transition: color .2s ease; }
.pillar-toc a:hover { color: var(--green); }
.pillar-body { max-width: 760px; }
.pillar-section { scroll-margin-top: 100px; }
.pillar-section + .pillar-section { margin-top: 64px; padding-top: 56px; border-top: 1px solid var(--line); }
.pillar-section h2 { font-size: clamp(1.9rem, 3.4vw, 2.6rem); }
.pillar-section h3 { margin-top: 38px; font-size: 1.28rem; }
.pillar-section p { margin-top: 18px; font-size: 1.08rem; line-height: 1.72; }
.pillar-section .feature-list, .pillar-section .check-list { margin-top: 22px; }
.pillar-section .feature-list li, .pillar-section .check-list li { line-height: 1.65; }
.pillar-section code { padding: 2px 6px; border-radius: 5px; background: var(--paper-2); font-size: .9em; }
.pillar-list { display: grid; gap: 14px; margin: 24px 0 0; padding-left: 24px; }
.pillar-list li { color: var(--ink-2); font-size: 1.05rem; line-height: 1.65; }
.pillar-list li::marker { color: var(--green); font-weight: 700; }
.pillar-figures { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; margin-top: 28px; }
.pillar-figure { padding: 24px; }
.pillar-figure h3 { margin-top: 0; font-size: 1.04rem; }
.pillar-figure p { margin-top: 8px; color: var(--muted); font-size: .95rem; line-height: 1.6; }
.pillar-phases { display: grid; gap: 16px; margin-top: 30px; }
.pillar-phase { padding: 30px 32px; }
.pillar-phase-label { display: inline-block; margin-bottom: 12px; color: var(--green); font-size: .74rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.pillar-phase h3 { margin-top: 0; font-size: 1.28rem; }
.pillar-phase .feature-list { margin-top: 16px; }

.answer-block { margin-top: 20px; padding: 20px 24px; border-left: 2px solid var(--green); border-radius: 0 10px 10px 0; background: var(--green-wash); }
.answer-block p { margin: 0 !important; color: var(--ink); font-size: 1.08rem !important; line-height: 1.62; }
.answer-block p + p { margin-top: 12px !important; }

.pillar-table-wrap { margin-top: 28px; overflow-x: auto; border: 1px solid var(--line); border-radius: var(--r); background: var(--card); }
.pillar-table { width: 100%; min-width: 560px; border-collapse: collapse; font-size: .96rem; }
.pillar-table caption { padding: 16px 20px 0; color: var(--muted); font-size: .88rem; text-align: left; }
.pillar-table th, .pillar-table td { padding: 14px 20px; border-bottom: 1px solid var(--line); line-height: 1.55; text-align: left; vertical-align: top; }
.pillar-table thead th { color: var(--muted); font-size: .74rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; background: var(--paper); }
.pillar-table tbody th { color: var(--ink); font-weight: 650; }
.pillar-table td { color: var(--ink-2); }
.pillar-table tbody tr:last-child th, .pillar-table tbody tr:last-child td { border-bottom: 0; }

.step-list { display: grid; gap: 14px; margin: 30px 0 0; padding: 0; list-style: none; counter-reset: step; }
.step-list > li { position: relative; padding: 24px 28px 24px 72px; border: 1px solid var(--line); border-radius: var(--r); background: var(--card); counter-increment: step; }
.step-list > li::before { position: absolute; top: 20px; left: 26px; content: counter(step) "."; color: var(--green); font-family: var(--serif); font-size: 1.7rem; font-style: normal; line-height: 1; }
.step-list h3 { margin: 0 0 8px !important; font-size: 1.14rem; }
.step-list p { margin-top: 0 !important; font-size: 1rem !important; }
.step-list .feature-list, .step-list .check-list { margin-top: 14px; }

.funnel-stages { display: grid; gap: 0; margin-top: 28px; border-top: 1px solid var(--line-strong); }
.funnel-stage { display: flex; flex-wrap: wrap; gap: 6px 20px; align-items: baseline; padding: 16px 0; border-bottom: 1px solid var(--line); }
.funnel-stage strong { flex: 0 0 auto; min-width: 150px; color: var(--green) !important; font-size: .98rem; }
.funnel-stage span { flex: 1 1 260px; color: var(--ink-2); font-size: .98rem; line-height: 1.55; }

.figure { margin: 40px 0; }
.figure img { width: 100%; height: auto; max-width: none; border: 1px solid var(--line); border-radius: var(--r); background: var(--card); }
.figure figcaption { margin-top: 12px; color: var(--muted); font-size: .92rem; line-height: 1.55; }
.pillar-section .figure { margin: 28px 0; }

.byline { margin-top: 22px; color: var(--muted); font-size: .9rem; }
.byline a { color: var(--ink); text-decoration: underline; text-decoration-color: var(--line-strong); text-underline-offset: 3px; }

.inline-cta { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 20px; margin: 40px 0; padding: 30px 32px; border: 1px solid var(--line); border-radius: var(--r); background: var(--sheen), var(--navy); box-shadow: var(--lift); }
.inline-cta strong { display: block; color: var(--ink); font-family: var(--serif); font-size: 1.4rem; font-weight: 650; }
.inline-cta p { max-width: 520px; margin-top: 6px !important; font-size: .98rem !important; }
.inline-cta-actions { display: flex; flex-wrap: wrap; gap: 10px; }

.legal { max-width: 760px; }
.legal h2 { margin: 52px 0 16px; font-size: 1.7rem; }
.legal p, .legal li { color: var(--ink-2); }
.legal p + p { margin-top: 14px; }
.legal ul { display: grid; gap: 8px; }

/* Calculator */
.calc { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 24px; align-items: start; }
.calc-form, .calc-results { padding: 30px; }
.calc-form fieldset { margin: 0; padding: 0; border: 0; }
.calc-form legend { margin-bottom: 14px; color: var(--ink); font-weight: 700; }
.calc-field { display: grid; gap: 6px; margin-bottom: 16px; }
.calc-field label { color: var(--ink); font-size: .95rem; font-weight: 600; }
.calc-field small { color: var(--muted); font-size: .84rem; }
.calc-input { display: flex; align-items: center; overflow: hidden; border: 1px solid var(--line-strong); border-radius: 10px; background: var(--field); transition: border-color .2s ease, box-shadow .2s ease; }
.calc-input span { padding: 0 12px; color: var(--muted); font-weight: 600; }
.calc-input input { flex: 1; min-width: 0; min-height: 48px; padding: 0 12px; border: 0; color: var(--ink); background: transparent; font-size: 1.05rem; }
.calc-input input:focus { outline: none; }
.calc-input:focus-within { border-color: var(--green); box-shadow: 0 0 0 3px rgba(77, 155, 255, .18); }
.calc-results dl { display: grid; gap: 12px; margin: 0; }
.calc-results dl div { padding: 16px 18px; border: 1px solid var(--line); border-radius: 10px; background: var(--paper); }
.calc-results dt { color: var(--muted); font-size: .88rem; font-weight: 600; }
.calc-results dd { margin: 4px 0 0; color: var(--ink); font-family: var(--serif); font-size: 1.9rem; font-weight: 650; letter-spacing: -.015em; }
.calc-results dd small { display: block; margin-top: 4px; color: var(--muted); font-family: var(--sans); font-size: .84rem; letter-spacing: 0; }
.calc-results .calc-key { border-color: var(--green); background: var(--green-wash); }
.calc-results .calc-key dd { color: var(--green); }
.calc-note { margin-top: 16px; color: var(--muted); font-size: .88rem; }
.calc-noscript { padding: 18px; border: 1px dashed var(--line-strong); border-radius: 10px; }

/* --------------------------------------------------------------------------
   Motion
   -------------------------------------------------------------------------- */
.reveal { transition: opacity .8s var(--ease), transform .8s var(--ease); }
.reveal.reveal-pending { opacity: 0; transform: translateY(18px); }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal, .reveal.reveal-pending { opacity: 1; transform: none; }
}

/* --------------------------------------------------------------------------
   Responsive
   -------------------------------------------------------------------------- */
@media (max-width: 1100px) {
  .nav { gap: 20px; }
  .nav a:not(.button), .nav-dropdown > button { font-size: .88rem; }
  .brand img { width: 132px; }
  .site-header .nav a.nav-call .nav-call-hint { display: none; }
  .home-hero-grid { grid-template-columns: 1fr; gap: 56px; }
  .home-hero h1 { max-width: 760px; }
  .hero-photo { max-width: 640px; }
  .process-grid { grid-template-columns: 1fr 1fr; }
  .process-card:nth-child(3) { padding-left: 0; border-left: 0; }
  .results-grid, .industry-grid, .feature-grid, .faq-grid { grid-template-columns: 1fr 1fr; }
  .emerging-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: repeat(3, 1fr); }
  .footer-brand { grid-template-columns: 1fr; gap: 20px; justify-items: start; }
  .team-grid { grid-template-columns: 1fr; gap: 40px; }
  .team-grid .leadership-grid { grid-template-columns: 1fr 1fr; }
  .explore-grid { grid-template-columns: 1fr 1fr; }
  .explore-col:first-child { grid-column: 1 / -1; }
}
@media (max-width: 860px) {
  body { padding-bottom: 76px; }
  .section { padding: 76px 0; }
  .section-glow { padding: 84px 0; }
  .container { width: min(calc(100% - 36px), var(--max)); }
  .nav-wrap { min-height: 68px; }
  .menu-toggle { display: grid; place-items: center; }
  .nav { position: fixed; inset: 68px 0 auto 0; display: none; max-height: calc(100vh - 68px); overflow-y: auto; padding: 16px 22px 120px; align-items: stretch; flex-direction: column; gap: 0; border-bottom: 1px solid var(--line); background: var(--paper); }
  .nav.open { display: flex; }
  .nav > a:not(.button), .nav-dropdown > button { width: 100%; padding: 15px 0; border-bottom: 1px solid var(--line); font-size: 1.05rem; text-align: left; justify-content: space-between; }
  .nav > a[aria-current="page"]:not(.nav-call) { text-decoration: none; color: var(--green); }
  .dropdown-menu { position: static; display: none; width: 100%; padding: 4px 0 10px; border: 0; opacity: 1; visibility: visible; transform: none; background: transparent; box-shadow: none; }
  .nav-dropdown[data-open="true"] .dropdown-menu { display: grid; }
  .dropdown-menu a { padding: 10px 14px; color: var(--muted) !important; }
  .site-header .nav a.nav-call { justify-content: center; width: 100%; margin-top: 20px; padding: 15px 18px; border-bottom: 1px solid var(--line-strong) !important; font-size: 1.02rem; }
  .site-header .nav a.nav-call .nav-call-hint { display: inline; }
  .mobile-bar { position: fixed; z-index: 95; right: 0; bottom: 0; left: 0; display: flex; gap: 8px; padding: 10px 12px calc(10px + env(safe-area-inset-bottom)); border-top: 1px solid var(--line); background: rgba(7, 10, 16, .94); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); }
  .home-hero { padding: 44px 0 72px; }
  .hero-copy { min-width: 0; }
  .audience-tags { max-width: 100%; flex-wrap: nowrap; overflow-x: auto; white-space: nowrap; scrollbar-width: none; font-size: .82rem; }
  .audience-tags::-webkit-scrollbar { display: none; }
  .section-head, .problem-grid, .split-grid, .leadership-grid, .contact-grid, .services-grid { grid-template-columns: 1fr; }
  .section-head { gap: 16px; margin-bottom: 40px; }
  .section-head p { justify-self: start; }
  .difference-item { grid-template-columns: 1fr; gap: 10px; }
  .contact-copy { position: static; }
  .contact-grid { gap: 44px; }
  .essentials-grid, .related-list, .pillar-toc ol, .pillar-figures { grid-template-columns: 1fr; }
  .pillar-summary, .pillar-toc, .related { padding: 26px; }
  .pillar-section + .pillar-section { margin-top: 48px; padding-top: 42px; }
  .step-list > li { padding: 22px 22px 22px 60px; }
  .step-list > li::before { left: 20px; }
  .calc { grid-template-columns: 1fr; }
  .split-card h3 { margin-top: 36px; }
  .big-statement { margin-top: 56px; }
}
@media (max-width: 600px) {
  body { font-size: 1rem; }
  h1, .page-hero h1 { font-size: clamp(2.2rem, 9.6vw, 2.9rem); }
  .home-hero h1 { font-size: clamp(2.3rem, 10vw, 3rem); }
  h2 { font-size: clamp(1.8rem, 7.6vw, 2.3rem); }
  .page-hero { padding: 52px 0 48px; }
  .process-grid, .results-grid, .industry-grid, .feature-grid, .faq-grid, .form-grid, .emerging-grid, .explore-grid, .team-grid .leadership-grid { grid-template-columns: 1fr; }
  .process-card, .process-card + .process-card { padding: 24px 0 8px; border-left: 0; }
  .process-card + .process-card { border-top: 1px solid var(--line); }
  .explore-col:first-child { grid-column: auto; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 36px 20px; }
  .field-full { grid-column: auto; }
  .leader-card { grid-template-columns: 1fr; gap: 18px; padding: 24px; }
  .leader-photo-frame { width: 76px; height: 76px; min-width: 76px; }
  .path-card, .service-card, .split-card, .problem-panel, .solution-panel, .form-card, .testimonial-card, .story-steps li { padding: 26px 22px; }
  .statement-band { padding: 30px 24px; }
  .industry-card { flex-direction: column; align-items: flex-start; }
  .footer-bottom { flex-direction: column; }
  .buttons .button { width: 100%; }
  .call-actions { width: 100%; flex-direction: column; align-items: stretch; }
  .call-actions .button { width: 100%; }
  .mobile-bar .button { padding: 0 6px; gap: 6px; font-size: .82rem; }
  .explore-list a span { display: none; }
}

/* A lone testimonial reads as a pull quote rather than a lonely card. */
.testimonial-grid:has(> .testimonial-card:only-child) { grid-template-columns: 1fr; }
.testimonial-card:only-child { max-width: 900px; padding: 8px 0 0 44px; border: 0; border-left: 2px solid var(--green); border-radius: 0; background: transparent; box-shadow: none; }
.testimonial-card:only-child blockquote p { font-size: clamp(1.4rem, 2.6vw, 2rem); line-height: 1.38; letter-spacing: -.01em; }
.testimonial-card:only-child figcaption > span { font-size: .95rem; }
.testimonial-card:only-child figcaption strong { color: var(--ink); }
p.explore-note[style] { max-width: 720px; margin: 28px auto 0; font-size: 1rem; }
@media (max-width: 600px) { .testimonial-card:only-child { padding: 4px 0 0 22px; } }

/* ==========================================================================
   v18 — conversion redesign (October 2026)
   The homepage is a landing page: offer and audit form in the first screen.
   Accent moved from green to the logo blue; everything else is v17.
   ========================================================================== */

/* Header audit button. */
.site-header .nav a.nav-audit { min-height: 40px; padding-inline: 18px; font-size: .9rem; }
.site-header .nav a.nav-audit::after { content: none; }

/* Check marks for conversion lists (guides keep the dash style). */
.hero-points .check-list li::before, .contact-copy .check-list li::before { left: 0; top: .3em; width: 17px; height: 17px; content: ""; background: var(--green); -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10.5l4 4 8-9' stroke='black' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; }
.hero-points .check-list li, .contact-copy .check-list li { color: var(--ink); }
.contact-call, .hero-call { margin-top: 22px; color: var(--ink-2); font-size: .98rem; }

/* Homepage hero: copy + points on the left, form on the right. On small
   screens the form comes straight after the headline, before the points. */
.home-hero { padding: 56px 0 72px; }
.home-hero-grid { grid-template-columns: minmax(0, 1.08fr) minmax(0, .92fr); grid-template-areas: "copy form" "points form"; gap: 28px 64px; align-items: start; }
.home-hero-grid > * { min-width: 0; }
.home-hero .hero-copy { grid-area: copy; align-self: end; }
.home-hero .hero-form { grid-area: form; }
.home-hero .hero-points { grid-area: points; }
.home-hero .hero-copy > * { animation: none; }
.home-hero h1 { max-width: 640px; font-size: clamp(2.5rem, 4.6vw, 4.1rem); }
.h1-kicker { display: block; margin-bottom: 20px; color: var(--green); font-family: var(--sans); font-size: .8rem; font-weight: 650; line-height: 1.5; letter-spacing: .14em; text-transform: uppercase; }
.home-hero .lede { margin-top: 22px; }
.hero-points .check-list { margin-top: 0; }

/* Form card. */
.form-card { border: 1px solid var(--line-strong); border-radius: var(--r-lg); }
.hero-form .form-card, .contact-grid .form-card { box-shadow: 0 0 0 1px rgba(77, 155, 255, .22), 0 40px 90px -40px rgba(77, 155, 255, .35), var(--shadow); }
.form-title { max-width: none; font-size: clamp(1.6rem, 2.4vw, 2rem); line-height: 1.1; }
.form-title em { color: var(--green); font-style: normal; }
.form-intro { margin-top: 10px; font-size: .96rem; line-height: 1.5; }
.form-card .form-grid { margin-top: 22px; }
.field .optional { color: var(--muted); font-weight: 500; }
.field input, .field select { font-size: 1rem; } /* 16px stops iOS zooming on focus */
.button-block { width: 100%; min-height: 56px; font-size: 1.02rem; text-transform: uppercase; letter-spacing: .03em; }
.form-note a { color: var(--ink-2); text-decoration: underline; text-underline-offset: 3px; }
#audit { scroll-margin-top: 96px; }

/* "Built for" band. */
.audience-band { padding: 22px 0; border-block: 1px solid var(--line); background: var(--paper-2); }
.audience-band .container { display: flex; flex-wrap: wrap; align-items: center; gap: 10px 24px; }
.audience-band p { color: var(--muted); font-size: .78rem; font-weight: 650; letter-spacing: .14em; text-transform: uppercase; }
.audience-band ul { display: flex; flex-wrap: wrap; gap: 8px; margin: 0; padding: 0; list-style: none; }
.audience-band a { display: inline-flex; min-height: 38px; align-items: center; padding: 0 14px; border: 1px solid var(--line-strong); border-radius: 999px; color: var(--ink); font-size: .9rem; font-weight: 550; transition: border-color .2s ease, color .2s ease; }
.audience-band a:hover { border-color: var(--green); color: var(--green); }

/* Five service cards. */
.offer-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: 16px; }
.offer-card { display: flex; grid-column: span 2; flex-direction: column; gap: 12px; padding: 30px 28px; border: 1px solid var(--line); border-radius: var(--r); background: var(--sheen), var(--card); box-shadow: var(--lift); transition: border-color .2s ease, transform .25s var(--ease); }
.offer-card:nth-child(4), .offer-card:nth-child(5) { grid-column: span 3; }
.offer-card:hover { border-color: rgba(77, 155, 255, .45); transform: translateY(-2px); }
.offer-card h3 { font-family: var(--serif); font-size: 1.45rem; font-weight: 650; letter-spacing: -.015em; }
.offer-cue { margin-top: auto; padding-top: 8px; color: var(--green); font-size: .9rem; font-weight: 650; }
#services .explore-note { max-width: 760px; margin-top: 28px; }

/* Why RBM. */
.why-grid { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: 64px; align-items: center; }
.why-grid .section-head { grid-template-columns: 1fr; margin-bottom: 40px; }
.why-list { display: grid; grid-template-columns: 1fr 1fr; gap: 28px 32px; }
.why-list article { padding-top: 20px; border-top: 1px solid var(--line-strong); }
.why-list h3 { color: var(--ink); }
.why-list p { margin-top: 8px; font-size: .98rem; }
.why-photo, .about-photo { margin: 0; }
.why-photo img, .about-photo img { width: 100%; height: auto; border: 1px solid var(--line-strong); border-radius: var(--r-lg); box-shadow: var(--shadow); }

/* Three-step row. */
.steps-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin: 0; padding: 0; list-style: none; counter-reset: step; }
.steps-row li { position: relative; padding: 28px 26px 28px 26px; border: 1px solid var(--line); border-radius: var(--r); background: var(--card); counter-increment: step; }
.steps-row:not(.steps-compact) li::before { display: block; margin-bottom: 14px; color: var(--green); font-family: var(--serif); font-size: 1.6rem; font-weight: 650; content: "0" counter(step); }
.steps-row p { margin-top: 8px; }
.steps-compact { margin-top: 36px; }
.steps-compact li { padding: 20px 22px; }

/* Final CTA (homepage). */
.final-cta-inner { max-width: 820px; text-align: center; }
.final-cta-inner h2 { margin-inline: auto; font-size: clamp(2.3rem, 4.6vw, 3.8rem); }
.final-cta-inner .lede { margin: 18px auto 0; }
.final-cta-inner .eyebrow { justify-content: center; }
.final-cta-inner .buttons { justify-content: center; margin-top: 32px; }

/* About + Contact. */
.about-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 64px; align-items: center; }
.about-grid .section-head { grid-template-columns: 1fr; margin-bottom: 24px; }
.page-hero-form .contact-copy { position: static; }
.page-hero-form h1 { font-size: clamp(2.3rem, 4.4vw, 3.6rem); }
.page-hero-form .lede { margin-top: 20px; }
.thank-you .lede { max-width: 720px; }

@media (max-width: 1100px) {
  .site-header .nav a.nav-audit { padding-inline: 14px; }
  .home-hero-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 24px 40px; }
}
@media (max-width: 960px) {
  .site-header .nav > a:not(.button):not(.nav-call)[href="/about"] { display: none; }
}
@media (max-width: 860px) {
  .site-header .nav > a[href="/about"] { display: block !important; }
  .site-header .nav a.nav-audit { width: 100%; min-height: 52px; margin-top: 12px; }
  .home-hero { padding: 28px 0 56px; }
  .home-hero-grid { grid-template-columns: 1fr; grid-template-areas: "copy" "form" "points"; gap: 24px; }
  .home-hero .lede { margin-top: 16px; font-size: 1.04rem; }
  .h1-kicker { margin-bottom: 14px; font-size: .72rem; }
  .offer-grid, .why-grid, .about-grid, .steps-row { grid-template-columns: 1fr; }
  .offer-card, .offer-card:nth-child(4), .offer-card:nth-child(5) { grid-column: auto; }
  .why-grid, .about-grid { gap: 40px; }
  .audience-band .container { flex-direction: column; align-items: flex-start; }
}
@media (max-width: 600px) {
  .home-hero h1 { font-size: clamp(2rem, 8.6vw, 2.5rem); }
  .why-list { grid-template-columns: 1fr; }
  .form-card .form-grid { gap: 14px; }
  .hero-form .form-card { padding: 24px 18px; }
  .hero-form .form-intro { font-size: .92rem; }
  .final-cta-inner .buttons .button { width: 100%; }
}